My extension reached 1,000 installs… just in time for extinction

This week the Multiple Monitor Full Screen extension hit a milestone: 1,000 installs. The install rate is now around 140 per week, which has decreased from around 350-400 per week at its peak.

Much of this is likely to do with the new version of Adobe’s Flash plugin, 10.2, which added support for full screen with multiple monitors.

While it makes me sad to see that less people will want to use my software, I am happy that the overall user experience will improve for all everyone.

So where to go from here?

There are a couple different directions that I could take.

• Add support for HTML5 video, as the current draft of the standard leaves out full screen, and allows browser implementers freedom in determining how full screen can be accessed.
• Or… call my work done and move on

What would you do? HTML5 could be a great feature to add, however not that many sites use it yet.

Multiple Monitor Full Screen version 2 released

Today marks the release of version 2 of the Multiple Monitor Full Screen extension for Google Chrome. Multiple Monitor Full Screen allows videos to consume the entire web page so videos will stay in full screen even when interacting with other programs on your computer.

The extension places the commonly seen “full screen” icon in the address bar when it detects a video on the current webpage. Clicking on the icon will bring the video in to full screen mode, and clicking the icon again will exit full screen.

This new release gives instructional text on how to make the full webpage video use the full display. This mode will still not exit if you interact with another program, allowing a user to get the most use out of their pixels.

Since our first release on December 26, 2010, the extension has seen five updates released. We have seen a large demand for the extension coming from Russia and quickly localized the extension for Russian. All changes are now internalization-friendly.

As this new release introduces some instructional text on how to make the video use the full display, I also want to take the opportunity to describe another way to make your video use the full display. There are two ways that you can make the Google Chrome web browser go into full screen mode. The first would be to click on the web page or the address bar, then press F11 on your keyboard. The second would be to click on the wrench menu, then click the full screen button as seen in the screenshot to the right.

When exiting from browser full screen, move the mouse to the top of the display and wait for the “Exit full screen (F11)” text to appear. Clicking on the text will exit browser full screen mode.

Install the extension today and join the over 300 users that have started to go “full screen” the easy way.

Using analytics to grow market presence

I’ve been having a lot of fun with my new extension for Google Chrome. After our initial release of the extension, Matt and I started looking at the viewing statistics for our first tutorial video on YouTube.

Matt made a good our most popular origin of visitors was Russia, actually ahead of the United States. We promptly changed our feature priorities and began internationalization efforts. We followed the steps in the Internationalization (i18n) pages of the documentation, and pushed out an updated version of the extension featuring Russian and English within the same day.

Now neither of us speak Russian, so this can be quite a daunting task. The first thing we tried was to use Google Translate. We translated “full screen” and “exit full screen” to Russian, but we weren’t sure if we could trust the translation. With such little context, it could be very easy for the translation to mean something completed unintended.

To confirm our translation, we launched Google Chrome in the Russian locale by running ‘chrome.exe --lang=ru‘. We then headed over to YouTube and compared our Google Translate results with YouTube’s tooltip text of their video player. The comparison showed that the translation was perfect.

The next step was to translate our listing on the Chrome Web Store. This was a little tougher since we were unable to compare it with an accepted translation. We also don’t think that we can simply trust trying to translate it back in to English because of the multiplication of noise. For example, if there was one translation error when going from English -> Russian, then translating back from Russian -> English can introduce many more translation errors all based off of that one previous error.

What we were now left with was to simply scan the listing text for our previously accepted translation. We saw the text in the listing translation and were pleased.

Our listing is now live in Russian as well as English. We have seen more uptake in Russian viewership of our videos and we hope that transfers into more Russian installs.

What do you think about our strategy? What could we have done better?